Ikeamania

Some more of Crispin Jones’ more extreme ideas. More installation design than product but the fun element caught our eye. Ikeamania was a stall set up in the style of the old fashioned travelling fairs, It would measure, then consequently cure you of your level of addiction to the well known ‘Swedish furniture retailer’. You were required to place your hand on a plate which would then judge by way of a spinning wheel your level of ‘mania’. Your score was then set on the electropathic machine. To be cured of your unforgivable addiction you were then touched by the ‘electric lady’ (the said lady was wearing a glove that was wired to the electropathic machine) where she would then cure you, by stroking you, with the appropriate level of shock therapy!  A certificate was received at the end to confirm your reform.