Follow us through our interactive digital journey!

As a new and dynamic design team we want to create exciting and playful interactions using digital inputs and analogue outputs (or vice versa)
Big or small, exciting and kitch or an everyday necessity. We are striving for playful innovation.

Tuesday, 26 April 2011

Press Release



HOUNDBALL

Rolling and jittering independently, recklessly emitting a series of 8-bit sounds; Houndball has a mind of its own. This unique toy is every dogs dream.


Houndball was created by Product Design students, Linsey Lawson and Morna Macpherson (DJCAD, Engineering at the University of Dundee). It is a playful dog toy designed to entertain your dog independently. Simply switch it on and the ball does all the work for you! Houndball has been programmed to run a motor, which drives the ball to roll and jiggle around in various directions, exciting and encouraging your dog to chase and play with it. As well as the visual element of Houndball it emits a series of 8-bit cheeky sounds that go up and down a scale, giving out a high pitched and excitable call to your dog reinforcing his interaction. This innovative and fun toy runs in cycles keeping your pup on his toes. There is a 5 second delay allowing you to hide the ball somewhere so your dog can seek it out when the frantic happenings begin again. The cycle runs for a 30 second duration, pauses and keeps on going. With its soft and colourful finish and easy to locate switch, there is no end to the fun your dog will have chasing this wild ball. 



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